The Consortium launches back to school campaign
30th August 2005
The Consortium letter
used in the direct
marketing drive
School education resources provider The Consortium is targeting teachers in the early weeks of the Autumn term with a direct marketing drive.
The campaign, devised by TDA, has been strategically timed to land when teachers are likely to require additional educational supplies as they return for the new term in September. It highlights The Consortium’s reliability, its wide range of products and its core proposition of ‘buying made easy’. Recipients are encouraged to place their first order by 31 October to be eligible for a free digital camera*.
“We offer a hassle-free service with guaranteed low prices, free delivery, no quibble refunds and no minimum order charge,” said Jo Trigg, Marketing Manager, The Consortium. “We are committed to offering a great service, so teachers can concentrate on the classroom, not late deliveries and wrong orders.”
“The creative has been designed to tap-in to the way teachers feel at the start of a new academic year and demonstrate how The Consortium can make their lives easier,” said Gareth Wood, Group Account Director, TDA. “An informal, fun tone is used to communicate a professional message.”
* There is a minimum order value of £25 to qualify.